As a 0–1 edtech startup, Kuncie lacked a strong design foundation to support its business growth. At the same time, the team was experimenting with multiple learning formats in parallel to drive business revenue.

I designed Kuncie’s first scalable design system and design operation to support Kuncie's rapid growth. The system established visual consistency, reusable components, and guided storytelling patterns—ensuring every touchpoint conveyed value and trust while enabling fast iteration by the wider team.

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Kuncie launched with a strong digital foundation that could scale as the business grew. The landing page helped improve customer acquisition efforts, while the design system empowered the team to deliver new features and campaigns more efficiently, supporting Kuncie’s positioning in the competitive adult learning market. We also won Google Play Best App for Personal Growth in 2021